A DVD player is to go on sale for just £9, demonstrating that gadgets have now become as disposable as an old shirt and cheaper than a night at the cinema. Asda is to offer the player, which costs less than a DVD blockbuster film, as it steps up the pressure on traditional electrical stores.

The arrival of the £9 DVD player demonstrates how supermarkets are shaking up the high street. Asda, which is part of the American Wal-mart empire, has launched a major move into home electricals, as have Tesco and Sainsbury’s.

Around 80,000 of the Durabrand 1005 machines will hit the supermarket’s stores.

Granted they are made in China and not built to last, but at that price they truly are a disposable item.

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