Obviously a perfect X-mas gift for the serious beer drinkers out there.. I just hope they don’t come out with the “arse-crack” as their new product.

Made up of an insulated neoprene sling and a polyurethane bladder connected to a drinking tube, the Beerbelly holds up to 2.3 Litres (over four pints) of amber nectar and it will stay cold for hours with the optional freezer pack. Brilliant, eh? Okay, so you’ll look a bit podgy when wearing it, but who gives a XXXX when you can surreptitiously swig your favourite brew wherever you may roam.

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